Tesla Might Need to Rethink Its Lack of Automotive Dealers
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Tesla famously does not use franchised dealers to sell its vehicles to retail consumers. This direct sales model offers advantages such as a streamlined customer experience, tighter control of brand management, and an enhancement of its ability to innovate. However, during times of automotive market volatility, this model also exposes the company to economic and market risk when there is a mismatch between manufacturing capacity and vehicle demand.
Tesla Might Need to Rethink Its Lack of Automotive Dealers
Tesla Might Need to Rethink Its Lack of…
Tesla Might Need to Rethink Its Lack of Automotive Dealers
Tesla famously does not use franchised dealers to sell its vehicles to retail consumers. This direct sales model offers advantages such as a streamlined customer experience, tighter control of brand management, and an enhancement of its ability to innovate. However, during times of automotive market volatility, this model also exposes the company to economic and market risk when there is a mismatch between manufacturing capacity and vehicle demand.