From Hype to Reality: Apple’s Autonomous Vehicle Efforts Amidst Industry Challenges
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In early 2021, the buzz around Apple’s entry into the autonomous vehicle (AV) and robotaxi sector suggested a seismic shift was imminent in “transportation as a service” (TaaS). The anticipation of Apple propelling the industry into a new TaaS era was palpable. Fast forward to today, and the landscape appears markedly different than many envisioned, including me.
From Hype to Reality: Apple’s Autonomous Vehicle Efforts Amidst Industry Challenges
From Hype to Reality: Apple’s Autonomous…
From Hype to Reality: Apple’s Autonomous Vehicle Efforts Amidst Industry Challenges
In early 2021, the buzz around Apple’s entry into the autonomous vehicle (AV) and robotaxi sector suggested a seismic shift was imminent in “transportation as a service” (TaaS). The anticipation of Apple propelling the industry into a new TaaS era was palpable. Fast forward to today, and the landscape appears markedly different than many envisioned, including me.