Winning the race in the automotive sector may not go to the automaker with the best battery technology, or the lowest cost batteries, or even to the company solving autonomous driving. The future leader of the category could be the auto company able to disrupt the way cars are manufactured.
In 1913 Henry Ford disrupted the slow, labor-intensive vehicle manufacturing process with the introduction of the assembly line. Mr. Ford’s manufacturing methods helped reduce price of a Model T from $850 in 1908 to less than $300 by the mid-1920s. The Ford assembly line not only disrupted the car industry, it also was a significant contributor to the development of the Industrial Revolution.
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