The Alan Mulally Effect, and the Value of Leadership: Outperforming General Motors During a Crisis
Few stories are as compelling in recent automotive history as the contrast between Ford’s resurgence under Alan Mulally and the struggles of General Motors during the period between 2006 and 2014. When Mulally took the helm at Ford in September 2006, the company, much like GM, faced daunting challenges like high legacy costs, a looming financial crisis, organized labor issues, and intensifying global competition. Yet, under his leadership, Ford not only navigated these challenges but also emerged more robust, achieving a substantial 110% gain in stock value, until Mulally retired in 2014. This performance starkly contrasts with that of General Motors, which actually filed for bankruptcy protection on June 1, 2009.
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