Revised EV Strategies: Jim Farley’s Admission vs Akio Toyoda’s Vision

What should be clear today is the road to a fully electric future is neither straight nor predictable. Ford CEO Jim Farley admitted as much recently when he described how most automakers like Ford incorrectly assumed, during the chip crisis, that demand for EVs such as the Tesla Model Y would remain robust, while EV prices could continue rising aggressively. Farley essentially called this a false sense of a new normal that most automotive chiefs were sucked into believing.